Kaz Hirai: 薄板PS3将继续亏本出售

KELLY13

Kaz Hirai: PS3 Slim HW Will Sell for a Loss, Playstation Profits
The Times Online spoke to Sony's head honcho about all things Playstation. See what he has to say about PS3 sales and whether or not the system is profitable overall.
In a wide ranging interview with Sony, the Times Online got some interesting quotes out of Sony's Kaz Hirai. The full interview can be seen here, highlights are below.

Times Online: It’s well known that Sony loses money on every PS3 it sells. Will that still be the case with the new machine?

Kaz: If you're just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.
Is the new machine really an admission that sales of the existing PS3 have been disappointing?

If you look at the growth of the installed base, it is slower than the PS2 was but it's pretty much on track with the growth that we had with the original PlayStation.
We also always look at our business as being a 10-year lifecycle for all of our platforms. It's kind of difficult to say whether a platform has been successful or not going into our third anniversary. The fifth anniversary and beyond is when we really start to say how's our trajectory looking?

KELLY13

K.Z：PS3薄机将继续走亏本路线
时代在线对SONY的的头儿关于游玩驿站的一些近况做了探讨。看看下文他说到的有关PS3的销售以及这个新玩意儿是否有那么便利
本文仅作核心问题简短摘要
在线时代：总所周知SONY在每一台PS3上亏本卖。难道这个新的机型也是如此？
KAZ:若你只是说的硬件，答案是肯定的。这是最吸引人的。但我的确不知道难道这就是我们正在进行的商业实质的所在，，无论它是游玩驿站，XBOX或者WII。我认为更好的答案是是从这个商业的角度去看，比如问问：在硬件，软件和周边是否便捷？这个问题从去年的财政的成本盈利来说是正确的
TO:这个新机型是对现在PS3机型销售不尽人意的一种举措吗？
若你看看这些增长的画面，它比PS2要慢的多，但是它很好的跟上了我们在起先对游戏驿站评估的增长
我们也将我们的商业计划视为一个对我们全平台的10年生命周期。很难说这个平台是否已经成功，成功能否延续到我们的第三个纪念周年。第五个纪念周年和以后的纪念周年的就是我们开始审视我们的行动轨迹正确与否的时候了吗？

[ 本帖最后由 KELLY13 于 2009-8-25 17:05 编辑 ]

KELLY13

同LS，行货PS3出了咱们PS3玩家的春天就到了！

夜色

赔本？？去菜市场转转。。。那些小商小贩。。。都说自己亏本卖。。。这年头小日本也学期咱老百姓的生意经了。。。哈哈