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本帖最后由 亻桀其斤 于 2015-6-5 04:25 编辑
During the grand finale of the PES LEAGUE France which took place last weekend, we took in to talk with Stéphanie Hattenberger, Director of marketing for southern Europe Konami.
Present to observe this grand finale, on the lookout with its smartphone to find the best moments and above all very accessible for all, we wanted to talk about his career, balance sheet PES 2015 and the arrival of the franchise on current consoles, mobile stake, the PES League, PES 2016 well obviously... Maintenance.
在法国的 PES 联赛上周末发生的压轴，我们采取了跟史蒂芬妮 Hattenberger，南部欧洲科乐美营销总监。
目前观察这个压轴节目，在其智能手机寻找，找到最美好的时刻和高于一切都十分便利，我们想要谈论他的职业生涯，资产负债表PES 2015年和的到来，移动当前控制台专营股份，PES 联赛，PES 2016 很明显......维护。
BP: Hi Stephanie, thank you for giving a little of your time between a few games... In a few words could - introduce you and explain your role in KONAMI.
Stephanie: Hello, with pleasure! Done nearly 18 years that I am at KONAMI, besides I'm the oldest in the company! I therefore served as Marketing Director for KONAMI Digital Entertainment Europe South. Concretely, my scope is broad: marketing, communication, partnerships, sponsorship...
Finally, for the anecdote (few people know), I was at the origin of the creation of the PES League which was initially a competition only for the France. Today, this competition is exported to several countries to arrive at a world final, which will take place next week in Berlin 😉
BP: 嗨Stephanie，谢谢你给一点你之间几场比赛的时间...几句话能-向您介绍和解释您在 KONAMI 的角色。
Stephanie: 你好，很高兴!做了近 18 年，我在科乐美，此外我最古老的公司!因此，我曾担任 KONAMI 数字娱乐欧洲南部营销负责人。具体来说，我的范围很广: 营销、 沟通、 伙伴关系、 赞助......
最后，对于那件轶事 (很少人知道)，我当时的 PES 联赛，最初只有争夺法国创作的起源。今天，这种竞争出口到几个国家到达世界决赛，将于下周举行在柏林 😉
The arrival on the new consoles allowed to redistribute the cards
BP: PES 2015 was released 8 months ago, how do you do? Without revealing the figures, what the trend versus PES 2014?
Stephanie: The many awards received by the game during E3, the Gamescom or even the PGW helped sales of the game since its release on November 13! For a quick summary, on PS2, it was undeniable that PES was by far the best-selling video game same for cultural property become the best-selling. I agree that the transition to the PS3 was not well negotiated and sales figures are is feeling. FIFA has made the PES, and PES made of FIFA if I may say.
The arrival on consoles new / current-gen allowed to redistribute cards both at the level of the community of players but also with the media. And that is why, after years where sales were a negative trend, this year, the trend is clearly reversed with a growth of 12% by volume 2-digit. This is just the beginning and known. To return to the front of the stage, should be 2-3 years. We confirm the good performance with this PES 2015!
对新主机的重新洗牌将到来
BP: PES 2015 8 个月前发布，你好吗?没有透露的数字，与 PES 2014 比较什么趋势?
Stephanie: 游戏在 E3、 科隆展或甚至 PGW 期间许多获奖 11 月 13 日发布以来帮助销售于一体的游戏!为快速总结，PS2，它是不可否认的 PES 是迄今为止最畅销的视频游戏相同文化财产成为畅销。我同意过渡到 PS3 谈判不是很好的销售数字是感觉。FIFA和PES相辅相成，如果我可以这样说。
到达新 / 目前这一代的控制台允许重新分配卡两个社区的球员，但也与媒体一级。这就是为什么，年销量是一种消极的趋势，这一年后, 清楚地扭转趋势与 12%的增长由卷 2 位数。这是只是开端，已知。要返回到前面的阶段，应该是 2-3 年。我们确认此 PES 2015 良好的性能!
France, an excellent indicator
BP: How are distributed sales depending on the country? Where is located the France vs English, Spanish, German, Italian or even more distant neighbors?
Stephanie: The France was and is still the country 'very good pupil' for trends in sales of Pro Evolution Soccer. And this is checked also in the reverse case. Let me explain. Today, sales figures, but also Media Research (press notes, notice of players) in France are scrutinized carefully. During the passage of the PS2 to PS3, the France was the country where sales were the first to fall and this has been a good indicator for other countries that gradually followed this trends after years.
In short, the France represents an excellent indicator for the overall success of the PES franchise & trendy.
BP: With a PES 2015 popular, first version adapted to current/next-gen consoles, have you noticed a stronger buzz around the League PES?
Stephanie: Without hesitation, a big Yes! It is a virtuous circle. Excellent notes coupled with very many awards have had a more than positive impact on the community. This also applies if the
BP: Early may, several articles of some media were part of a probable abandonment of the franchise PES KONAMI. Adam Bhatti's response was not expected in reversing all this information and well confirmed the presence of PES 2016 this year. This brings us to a simple question: do you have a release date in us? Indeed, last year, the game was released relatively late. What will happen this year?
Stephanie: I know the release date of the game but I can give you today. The only thing I can say is that the game will be released earlier than PES 2015!
法国，一个优秀的指标
BP: 不同的国家的分布式的销售如何?在哪里是位于法国 vs 英语、 西班牙、 德国、 意大利或甚至更远的邻居?
Stephanie: 法国，仍是 '好学生' 销售为一体的职业进化足球的趋势的国家。并且这也签在相反的情况。让我解释一下。仔细地审视了今天，销售数字，但也在法国的媒体研究 (记者注意到，通知球员)。在 PS2 的 ps3 游戏机的推移，法国是那里销售第一个倒下，这一直是很好的指标逐步经过多年跟随这个趋势的其他国家的国家。
简而言之，法国代表全面成功的 PES 专营 & 时尚优秀指标。
BP: 与 PES 2015 年最受欢迎，第一个版本适应当前种新一代游戏机，有你注意到联赛 PES 的强大反响?
Stephanie: 没有犹豫，大是的!这是一个良性循环。加上很多奖项的优秀笔记对社会有积极影响超过。这也适用于
BP: 五月初，一些媒体的几篇文章是专营 PES 科乐美可能放弃的一部分。亚当巴蒂的响应没有预料地扭转了所有此类信息，也证实今年 PES 2016 年。这给我们带来一个简单的问题: 你们对我们有一个发布日期?事实上，去年，该游戏相对较晚。今年会发生什么?
Stephanie: 我知道游戏的发布日期，但今天我可以给你。我只可以的说是，这场比赛将于 PES 2015 年早些时候释放!
PES 2016 will be released on old - generation consoles! And a mobile version is also provided!
BP: Consoles 'old - gen"(PS3 & Xbox 360) will be also concerned or PES 2016 will come out on PS4/Xbox One & PC?
Stephanie: I confirm that PES 2016 will come out on PS3, Xbox 360, Xbox One, PS4, PC... Don't worry! We also confirm that the game will be released on the internet box (Orange, Bouygues...)
BP: What can we hope for handhelds, smartphones & tablets? Can we expect a version of PES 2016 on mobile?
Stephanie: Yes, a mobile version is planned. I cannot reveal the contents to this medium but yes, there will be a version provided on the mobile terminals :)
BP: Speak jacket & Ambassador... Mario Götze is Ambassador of PES 2015. What will happen to the 2016? Info to reveal in this regard? Can we expect a french player on the FR jacket?
Stephanie: Today, cannot me disclose information to this topic. But, believe us, surprises await you current month of June...
BP: It would seem that KONAMI has much worked around the licences. Also a recent communication of a loved one by PES, licences ever seen in the history of PES will be included in PES 2016? We would like to ask for the presence of the UEFA Champions League & Europa League on PES 2016?
Stephanie: level licenses clubs, I can't reveal nothing but yes nice surprises await you. Let us trust. Furthermore, I confirm the exclusive presence in PES 2016 of the two licences of 2 European cups that you quoted!
PES2016将在旧-代游戏机发布!还提供了一个移动的版本!
BP: 仍将关注旧时代游戏机 (PS3 与 Xbox 360) 或PES 2016 PS4/Xbox 一 & PC 上会出来吗?
Stephanie: 我确认 PES 2016 将在 PS3，Xbox 360，Xbox 一、 PS4，PC 上出来......不用担心！我们还确认，游戏将被释放在互联网盒 (橙色，布依格...)
BP: 为掌上电脑、 智能手机及平板电脑能希望什么?我们可以期望 PES 2016 的手机版本吗?
Stephanie: 是的一个手机版本的计划。我不能透露此介质而是内容，会有一个:) 提供的移动通信终端的版本
BP: 说话夹克 & 大使......马里奥 · 格策是 PES 2015 年的大使。到 2016 年将会发生什么事?在这方面透露的信息?FR 夹克法国球员呢?
Stephanie: 今天，我不能透露信息到这个题目。但是，请相信我们，惊喜等待着你 6 月当月...
BP: 看来科乐美在绕开授权问题。此外一个爱的PES、 PES历史上见过的授权最近通信将包括 PES 2016 年吗?我们想在 PES 2016 问欧洲冠军联赛、 欧罗巴联赛的存在吗?
Stephanie: 级别授权的俱乐部，我不能透露什么，但是是好的惊喜等待着你。让我们信任。此外，确认在 PES 2016 的两个授权的 2 个欧洲冠军，你所引用的独家存在!
About the Fox Engine: PES 2016 will fully benefit!
BP: Finally, level design, confirm us you that PES 2016 will operate the graphics engine, Fox Engine, Konami?
Stephanie: Yes, I confirm! Do you no worry on the operation of this engine! PES 2016 will fully benefit!
BP: Stephanie, still a small question around PES 2016: what is the schedule around the game, notably in terms of ads?
Stephanie: The final of LDC is for the kickoff of the ads around the game! Especially from June 9! They will be very present later this month. We will also be at E3 where KONAMI will have its stand with, among others, PES 2016. In short, a Board stay connected because ads there and very beautiful!
关于福克斯引擎: PES 2016 将充分受益!
BP: 最后，水平设计的我们确认你那 PES 2016 将操作的图形引擎，福克斯引擎，科乐美吗?
Stephanie: 是的我确认!你不用担心这个引擎的运作!PES 2016将充分受益!
BP: Stephanie，仍然围绕 PES 2016 的一个小问题: 玩游戏，尤其是在广告方面的安排是什么?
Stephanie: 决赛中最不发达国家是准备开球围绕游戏广告!尤其是从 6 月 9 日!他们将非常出席本月晚些时候。我们还将在 E3 科乐美在那里的展台，除其他外，PES2016。总之，董事会保持联系的因为广告那里，非常漂亮!
The women's teams, it is not intended for PES 2016
BP: Before concluding this interview, a response regarding the announcement of the presence of the women's national teams in your main competitor, FIFA 16? Planned for PES 2016?
Stephanie: This is good news, it's good. It is an evolution, but not a revolution. And no, it is not intended for PES 2016.
BP: One last question: a prognosis for the final of LDC
Stephanie: (smiling) that the best wins!
BP: Stephanie, thank you for the time that you have granted to us! We look forward to June 6 to hope our french representative to go as far as possible for the world final but especially for the first info around PES 2016.
女子团队，它不在 PES 2016 计划中
BP: 结束这次采访之前，你主要的竞争对手，FIFA 16关于女子国家队出场 公告的回应吗?PES 2016 年计划吗?
Stephanie: 这是个好消息，它是很好。它是进化，而不是革命。不，它不在 PES 2016 年。
BP: 最后一个问题: 为最后的最不发达国家的预后
Stephanie: (笑) 最好赢!
BP: Stephanie，谢谢您给予我们的时间!我们期待着 6 月 6 日希望我们法国的代表去世界决赛但是对周围 PES 2016 的第一信息尽可能远的距离。
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发表于 2015-6-4 14:56
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